The Orange Record Label is a progressive, twenty-first century music entertainment company in Canada, a company that utilizes cutting-edge Internet strategies, while establishing uncompromising principles.

Following are the guiding principles that are hallmarks of our brand:

• We are a team of highly skilled and specialized music executives and staff with vision and passion.
• We cultivate a casual but professional working environment that promotes creativity, ambience and warmth and thus, enthusiasm, productivity and profitability.
• We recognize that profitability is essential to our future success.
• We offer our artists joint venture profit sharing of revenue flows including record, publishing and merchandizing to create a sense of partnership and empowerment for our artists which will result in mutual trust and respect between the label and its artists.
• Utilize a cutting-edge and forward thinking Internet strategy in order to foster the music-sharing and community aspect that is so necessary in the world of independent music labels.
• Maintain an A&R philosophy that brands a label of highly credible and truth-telling artists, artists that touch people, artists that people will adopt and follow; singer/songwriters, solo artists or bands, pop, rock, roots, whatever is good... no, whatever is excellent music!  We will also focus on appropriate foreign licensed masters, compilations and soundtracks.
• Leverage our onsite production studio to create production opportunities and an ambient recording experience for our artists and outside guests.
• Cultivate the Orange Lounge 'live'—our creative live performance center.  Check out the Oranqe Lounge on the site for more details.  

After the death of Timothy White, Van Dyke Parks quoted him, saying that Timothy had a dream....:

"The dream that the record industry continue to diversify in repertory and improve its contract practices to a survival level for the common good."

We at the Orange Record Label believe in that statement whole-heartedly.